In the month of October 2010, Clubb International in association with National Jute Board & City Centre Malls made it to Limca Book of Records for manufacturing “World’s Largest Pure Jute Designer Shopping Bag”. Following are some newspaper clippings and video to re-cherish the moment.
The Bengal Post
Transcript: In what will gladden the hearts of many a city residents, two jute bags in the metropolis may get a place in the Limca Book of Records.
Adorning two leading shopping malls in the city, the bags are 25-feet-tall and 20-feet-wide and signify the shopping spirit of the city. The book has taken note of the bags, said their manufacturers.
Initially, the makers — the National Jute Board, bag maker Clubb International and City Centre Mall — first created a 10×12 ft bag, which took 25 tailors and other workers a fortnight to produce while working round-the-clock.
When the end-product was not their liking, the two larger bags were made, which have been put up at the City Centre Salt Lake and New Town malls. The two bags took more that 20 days to make.
The bags were made at a Clubb factory using two giant sewing machines. The initiative has already been acknowledged by Limca Book of Records.
Clubb managing director Tarun Mullick said that an anonymous artist from Kolkata agreed to use natural colours and vegetable dyes to print the bags.
“The artist made the impossible, possible. The printing was laborious with only two men working on it. It was then sent back to the factory for for the finishing touches. The end-products are the two beautiful giant bags made of pure jute. We are already in talks on how to preserve these works of art.” he said.
Anandabazar Patrika & The Telegraph
Read the report by Oneindia : West Bengal’s jute manufacturers spread awareness on use of natural fibres